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THE WOLSELEY (2023)
(art direction, web design)

The Wolseley Hospitality Group is the London’s most iconic group of restaurants. Its venues, including The Delaunay and Brasserie Zedel, evoke a bygone era. Following the pandemic and a change of ownership, at Without Studio, we were challenged with positioning these brands for the next generation by redesigning their website.

Designed from Without Studio.

And as we spoke to talented, long serving chefs, front of house, receptionists and managers, we discovered The Wolseley’s secret isn’t grand buildings. It’s who’s inside them. The manager who began as the pot washer. The doorman still welcoming with a smile at 86. Many of the team have built careers there. So we documented life in the restaurants using high flash reportage – a celebration of the team’s skill, loyalty and rapport with customers.

Subtle touches can elevate a mere restaurant into an institution. We strove to create a digital representation of the energetic, intuitive human interactions that happen from revolving door to table and back, every day. From the stories behind the dishes, to advice on the weather. A sense of timeless values in a modern world.