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THE THINKING TRAVELLER (2023)
(art direction, visual identity, editorial, interactive design)
For twenty years, The Thinking Traveller has made villa holidays more thoughtful. But as the villa search market grew, the brand became lost in a sea of infinity pools. We partnered on a rebrand to capture the soul of a company that does villa holidays like noone else.
Designed from Without Studio. Photography by Lavinia Cernau. Featured in The Brand Identity, Creative Boom, Pangram Pangram.
THE THINKING TRAVELLER (2023)
(art direction, visual identity, editorial, interactive design)
For twenty years, The Thinking Traveller has made villa holidays more thoughtful. But as the villa search market grew, the brand became lost in a sea of infinity pools. We partnered on a rebrand to capture the soul of a company that does villa holidays like noone else.
Designed from Without Studio. Photography by Lavinia Cernau. Featured in The Brand Identity, Creative Boom, Pangram Pangram.
Repositioning The Thinking Traveller, not as a villa rental company, but as ‘keyholders to places with soul’ starting describing these special places in language far removed from the estate-agent speak, recovering the humanity of the places and promoting sustainable travel.
The story was brought to life by art direction that went beyond architectural descriptions of the villas to showing what it felt like to really be there: human interaction, thoughtful details, moments of beauty...
We worked closely with the company’s internal development team to help them bring the new brand online – with no downtime – during a busy sales season.
A through-the-line campaign landed the proposition globally, with enduring results for sales and engagement.
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